🏆 Advertising & Partnerships

Reach India's Most Engaged Sports Families

SFL is India's only academy-first, curriculum-led multisport ecosystem — connecting your brand with 8,000+ passionate parents and young athletes across Mumbai & Pune.

25K+
Monthly Active App Users
6.4M+
Instagram Total Views
35+
Academy Centres
14m 39s
Avg App Time / User
1,500+
Academy Kids
2,500+
Tournament Players
8,000+
Parents in Ecosystem
2 Cities
Mumbai & Pune
7+ Sports
Football, Tennis & more
19K+
Unique Website Users/mo

Your Target Audience

Brands Get Access To

SFL gives your brand direct access to highly engaged sports families — affluent, aspirational, and deeply invested in their children's growth.

🎒
1,500+
Academy Kids enrolled across 7+ sports
🏆
2,500+
Tournament participants across leagues
👨‍👩‍👧
8,000+
Parents actively tracking progress

Audience Profiles

Highly Affluent Families
Travel Enthusiasts
Sports & Fitness Fans
Early Tech Adopters
Avid Investors

Age Distribution

Peak segment: 25–44 years old

Parents making household spending decisions

18-24
25-34
35-44
45-54
55-64
65+

Advertising Options

Access Touchpoints for Brands

Reach your audience at every moment — on their phones, at the ground, and in their inboxes. Three pillars, one ecosystem.

📱
Digital Touchpoints
App, Website & Social
✓App Homepage Banner87K+ reach
✓Tournament Page Banner77K+ reach
✓Livestream Banner63K+ reach
✓Fan Vote Page15K+ reach
✓Website Homepage Banner19K/mo
✓Website Floating Ad
✓Social Media Logo Features
✓Sponsored Videos
🏟️
Physical Touchpoints
Academies & Tournaments
✓Perimeter Boards & Banners
✓Jersey & Kit Branding
✓Trophy & Certificate Branding
✓Opening & Award Ceremonies
✓Fan Zones & Sampling Booths
✓Product Experience Zones
✓Sports Equipment Branding
✓Dedicated Sales Kiosk
📊
Database Marketing
Precision opt-in targeting
✓WhatsApp Opt-in Campaigns
✓SMS Campaigns
✓Email Marketing
✓Data Collaboration & Leads
✓Promo Flyer Handouts
✓Market Research Access

Social & Livestream Reach

4K HD livestreams · Instagram · YouTube · Facebook

6.4M
Instagram Views
2.4M
Instagram Reach
170K
Livestream Views
27m
Avg Watch Time
12K+
YouTube Hours

Why SFL

What's in it for the Brand?

SFL delivers more than visibility — it connects your brand to a deeply loyal, fast-growing sports community.

🔥
High Engagement
Connect with parents, coaches, and communities actively involved in every match — 14m 39s average app session per user.
📡
Mass Visibility
Gain widespread exposure through on-ground branding, digital campaigns, and local & national media coverage.
💎
High CLTV
Build long-term relationships with families spending ₹6,000/student/month — a highly committed, loyal audience.
🎥
Authentic Content
Leverage real tournament moments for impactful, youth-centric content via 4K HD livestreams and social media.
🛍️
Activation Economics
Sampling, demos, and on-ground activations at 35+ academy centres and year-round tournaments across 2 cities.
🎯
Sales & Lead Generation
Direct sales kiosks, database campaigns, and high-quality lead generation from a qualified, affluent audience.

Partnership Packages

Partnership Models

Flexible packages designed to match your goals — from targeted digital campaigns to full-scale title sponsorships.

🎓
Academy Only
Jersey branding, equipment, and visibility across 35+ academy centres throughout the season.
🏆
Tournament Only
Sponsor year-round leagues. Perimeter boards, ceremonies, and digital tournament exposure.
Most Popular
📱
Digital Only
App banners, website ads, social features, and database marketing campaigns to 25K+ MAU.
⭐
Custom / Title
Full 360° partnership — combine physical, digital, and database channels tailored to your brief.

Featured Partner

SFL × TenXu — Title Sponsorship

TenXu, an athleisure brand co-founded by Sachin Tendulkar, partnered with SFL as Title Sponsor of the SFL Football League Mumbai 2025-26, maximising reach across every touchpoint.

Digital Reach

Homepage banner reaching 87,000+ users. Tournament and livestream banners across the app. Exclusive discount code promoted to all users throughout the season.

On-Ground Presence

Brand displayed on perimeter boards, team jerseys, and trophy ceremonies across all matches in Mumbai and Pune throughout the league.

Social Media Integration

Featured as title sponsor on every match post, player of the month cards, and dedicated partnership announcements — reaching 2.4M+ users.

Commerce Activation

Dedicated sales kiosk at venues, engagement booths with mini-games, and award integration — driving direct sales from a highly qualified audience.

Scale of Growth

Growing Fast — Get in Early

SFL is expanding rapidly across India. Partner now to lock in premium placement before scale drives prices up.

Sports
7→10+
Dec '25 → Dec '26
Centres
35→100+
Dec '25 → Dec '26
Cities
2→4
Dec '25 → Dec '26
Students
1.5K→10K+
Dec '25 → Dec '26
Tournament
5K→15K+
Dec '25 → Dec '26

In the Media

Know What Our Community Says

Trusted by India's leading football icons, association officials, and sports development experts.

Overall Child Development

"Grassroots development is the backbone of football, and this tournament provides the perfect stage for aspiring players to shine and learn the game's nuances."

SD
Mr. Steven Dias
Ex India Footballer, Jamshedpur FC Coach

Grassroots Development

"The SFL Football League is a fantastic initiative. This tournament provides young players the platform to develop skills, gain match experience, and dream big."

BG
Mr. Bimal Ghosh
Dronacharya Award Winner 2022

Youth Sports Development

"SFL will nurture talent at the grassroots level, emphasising skill-building, teamwork, and discipline — giving children the opportunity to develop as athletes and individuals."

KP
Mr. Keegan Pereira
Ex India, ATK, Bengaluru FC Footballer